A pop-up store to engage the fashion community
For a sector characterized by high competition, such as fashion, brands propose innovative solutions to intercept an increasingly demanding and emotionally influenced community.
• Scope of work
Shein, the Chinese giant of super-fast fashion online, wants to surprise its community, belonging to Gen Z, with a temporary store. The aim is to show the quality of clothes, make-up and accessories, which can be purchased directly on e-commerce via the payment system offered by Klarna.
• Our solution
Target Italia won the challenge and took care of the management and coordination of the various activities for the inauguration of the Summer Oasis Pop-Up Store signed Shein x Klarna in Rome.
In less than a month, we have selected all the staff: Hostess, Make-Up Artist, Barman and DJ to recreate an immersive experience in the universe of fashion and beauty. Furthermore, in the design of the area, we took care of the aspects of Visual Merchandising to make the store an absolute dream destination where you can breathe the air of summer, listen to good music and enjoy ice creams and coffee from our staff.
But it doesn’t stop there!
We have followed all the operations concerning the location’s safety and cleaning and the instructions to be provided to the sales staff engaged during the opening days of the pop-up store.
The result was surprising regarding the people involved and the number of visitors who could have a unique and memorable experience with the two brands.