{"id":2261,"date":"2026-01-30T15:15:53","date_gmt":"2026-01-30T15:15:53","guid":{"rendered":"https:\/\/www.targetitalia.eu\/?p=2261"},"modified":"2026-01-30T15:21:02","modified_gmt":"2026-01-30T15:21:02","slug":"christmas-on-track-logitech-x-mclaren-event","status":"publish","type":"post","link":"https:\/\/www.targetitalia.eu\/en\/christmas-on-track-logitech-x-mclaren-event\/","title":{"rendered":"Christmas on Track: Logitech \u00d7 McLaren Event"},"content":{"rendered":"\t\t
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SHOPPER EXPERIENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Christmas on Track: Logitech \u00d7 McLaren Event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CLIENT: LOGITECH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To celebrate the partnership between Logitech and McLaren, we created an exclusive event that brought together elegance, technology, and attention to detail, offering guests a truly memorable experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To design a Christmas event capable of reflecting the identity of both brands, combining design, interactivity, and premium hospitality into a cohesive and engaging experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Target Italia embraced the challenge, designing every detail of the event to transform the Logitech \u00d7 McLaren Christmas celebration into a unique and immersive experience.
The Christmas tree, decorated with velvet ornaments and stars in McLaren\u2019s iconic colors, became an elegant and refined centerpiece, welcoming guests into a sophisticated atmosphere.<\/p>

To make the experience even more engaging, a driving simulator allowed participants to feel the adrenaline of driving a sports car with realism and precision.
Every interaction was carefully curated: selected and trained hostesses ensured a warm welcome, style, and consistency with the brands\u2019 image, while the catering enhanced social moments with creative and refined finger food, turning every bite into a complete sensory experience.<\/p>

Even the final details contributed to making the event unforgettable: personalized branded gifts, along with professional photo and video content, allowed guests to take home a lasting memory of the experience.<\/p>

The result?
An event as elegant as the identity of the two brands, capable of transforming a moment of celebration into a memorable experience\u2014highlighting how attention to detail, design, and technology can blend seamlessly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SHOPPER EXPERIENCE Christmas on Track: Logitech \u00d7 McLaren Event CLIENT: LOGITECH To celebrate the…<\/p>\n","protected":false},"author":7,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopper-experience"],"_links":{"self":[{"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/posts\/2261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/comments?post=2261"}],"version-history":[{"count":7,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/posts\/2261\/revisions"}],"predecessor-version":[{"id":2275,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/posts\/2261\/revisions\/2275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/media\/2262"}],"wp:attachment":[{"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/media?parent=2261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/categories?post=2261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.targetitalia.eu\/en\/wp-json\/wp\/v2\/tags?post=2261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}