Target adopted an innovative approach, implementing a prospect generation campaign. The first day of face-to-face training with the client was fundamental in engaging the brand ambassadors and making them feel part of a team. To consolidate the work team, throughout the duration of the activity, we conducted new selections and continuous training sessions, both one-to-one and one-to-many, led by our trainers.
“The training sessions included:”
– Company presentation
– Functioning of the photovoltaic system
– Possible approach with clients
– Report compilation
– Material distribution (flyers, information request forms, campaign questions).”

The synergy between Sungevity, Target Italia, and Brand Ambassadors was fundamental. Specifically, they had to:
– Reach the residences provided by the client. The addresses belonged to homes previously selected through a preventive roof screening. Initially, each resource was assigned a panel of addresses close to home, before expanding the area.
– In case the person was home, the resource would have to carry out a brief survey. If, however, no one was home or the person was not interested, the flyer with all the information and contacts had to be left.
– Collect the lead’s contact information; they would receive a free roof scan only after responding to the email’s CTA.
– Obtain signatures on the privacy and GDPR forms for data collection, which are fundamental for the reuse of the contacts.

Daily contact with the resources allowed us to receive constructive feedback in conjunction with the activity’s execution, in order to modify the strategy during its course.