Milan Design Week is not only an opportunity to showcase the latest discoveries in interior and living design, but also an important event to present brand innovations.
SHOPPER EXPERIENCE
Milan Design Week: ASUS Present with Authentic Beauty
CLIENT: ASUS
Objective
Asus wanted to leverage the days of high media visibility, like Design Week, to present the progress of the world of technology. The objective was to convey the authentic beauty that universally characterizes all of the brand’s products within a futuristic exhibition space that delivers great emotional impact.
Our solution
Target supported ASUS with the ‘Authentic Beauty‘ event, engaging carefully selected hostesses and stewards to accompany visitors through a multi-sensory journey, discovering ASUS’s wide range of solutions.
Keywords: Reveal, Enjoy, Feel, Touch, Share.
