SHOPPER EXPERIENCE
Logitech’s Technology Workshops
CLIENT: LOGITECH
Certamente! Ecco la traduzione in inglese:
“Inside MediaWorld’s Tech Village in Rome and Milan, Logitech is opening two genuine technology ‘Workshops’. These are two innovative hubs to communicate product features and ensure a superior level of customer experience.
Objective
To create a functional space where the entire range of Logitech products can be physically experienced and tested.
Logitech entrusted the entire project to Target. The objective? To be able to meet the requests of the most demanding shoppers, consistent with the company’s mission to develop tools and technologies to satisfy the diverse requests of users.
Our solution
In less than a month, Target handled everything: from the initial concept design and production all the way to in-store setup, in time for the inauguration.
An ambitious project that saw the creation of design areas capable of reflecting the different souls of the Logitech brand: a corner designed for the most demanding gamers, an area for streamers & creators, and a space dedicated entirely to accessories. Furthermore, for the entire duration of the experience in the workshop, visitors can rely on prepared and qualified staff capable of answering every question and query. The result is truly surprising—an idea to make technology feel more interactive, intense, and fun.
OUR RESULTS
SELL-OUT
0%
UPSELLING
0%
PRODUCTS DEMO EACH MONTH
