On the occasion of Fashion Week, the most famous brands in the cosmetic sector wanted to propose the new Escada fragrances to introduce them to their audience. The objective was to leverage the period with the highest visibility of the year to reach potential customers and increase brand awareness.
IN STORE ACTIVATION
La Gardenia and Limoni inaugurate a Fashion Box
CLIENT: LA GARDENIA
La Gardenia and Limoni want to promote the new Escada fragrances in a completely original way.
Objective
Our solution
Target Italia ensured that the consumers’ encounter with Escada’s scented notes was even more special by creating a ‘fashion box’ in Milan.
Ten beautiful and expert sales promoters, carefully selected, knew how to engage clients with liveliness and elegance.
Dressed in fuchsia, the brand’s color, for the occasion, they invited passersby to sample the fragrances, distributing samples and gifts.
Walking through the main streets of the center, the hostesses also attracted the curiosity of passersby and spread Escada’s intoxicating essences everywhere, thus helping to increase traffic to the stand.
Six truly intense and strategic days for the brand’s communication, during an event that increasingly attracts visitors and tourists and generates an economic impact of 28 million euros in Milan and Lombardy.
