Footprint tracking in-store e out of store

BUSINESS INTELLIGENCE

Footprint tracking in-store e out of store

CLIENT: INTEL

Accurately measuring results and tracking behaviors is a prerogative of online and physical touchpoints. Knowing the characteristics of the technologies allows for their best utilization.

Objective

During the ‘Intel Entra nel Futuro’ experience, it was necessary to track the return on investment of the activity in real-time in order to implement corrective measures for results optimization. The objective was to collect reliable data on in-store and out-of-store activities, relying on a truly complete Analytics solution by leveraging mobile devices and a special algorithm for the correct data interpretation.
Opportunities to See. Views. Visitors. Dwell time. Leads. Conversions are the Key Performance Indicators that were measured, as they can be consulted online in real-time thanks to intuitive and customizable dashboards, also accessible via mobile. This effectively allows for measuring an offline campaign in the same way as an online one: view, engagement + transactions.

Our solution

Target supported Intel in designing technologies capable of optimizing results. To achieve the desired objectives, Target relied on a sensor for data collection. The data collection sensor is simple to use and does not require a network: thanks to the integrated SIM card, it allows the collected information to be transferred online. Small, compact, and battery-powered, it can be positioned anywhere, even inside a display unit.

Furthermore, the Geofencing functionality allows for a better understanding of the target group, collecting demographic data such as age, gender, and lifestyle. In this way, the client received clear and precise data in real-time on the return on investment of the activity, which allowed them to verify its appeal and effectiveness.

BUSINESS INTELLIGENCE