Target Italia transformed the waiting time for a coffee into a true moment of discovery of artificial intelligence, allowing customers to experience the potential of Intel Core Ultra processors in sixty seconds.

Guests were welcomed in stores with an espresso and guided by carefully selected and trained promoters, who led each customer through practical demos showing how Intel Core Ultra could revolutionize the PC experience.

The setup was designed to capture customers’ attention with perfectly themed display elements, creating a path that stimulated curiosity, engagement, and participation.

Target Italia orchestrated the entire activity, handling the creative concept, production of display materials, setup, and promoter training.

Thanks to this interactive and immersive approach, the initiative made artificial intelligence tangible and perceivable, going beyond a simple technological demonstration. Each in-store visit became a complete experience, able to spark curiosity, entertain, and simultaneously offer sales opportunities.