Target Italia embraced the challenge, designing every detail of the event to transform the Logitech × McLaren Christmas celebration into a unique and immersive experience.
The Christmas tree, decorated with velvet ornaments and stars in McLaren’s iconic colors, became an elegant and refined centerpiece, welcoming guests into a sophisticated atmosphere.

To make the experience even more engaging, a driving simulator allowed participants to feel the adrenaline of driving a sports car with realism and precision.
Every interaction was carefully curated: selected and trained hostesses ensured a warm welcome, style, and consistency with the brands’ image, while the catering enhanced social moments with creative and refined finger food, turning every bite into a complete sensory experience.

Even the final details contributed to making the event unforgettable: personalized branded gifts, along with professional photo and video content, allowed guests to take home a lasting memory of the experience.

The result?
An event as elegant as the identity of the two brands, capable of transforming a moment of celebration into a memorable experience—highlighting how attention to detail, design, and technology can blend seamlessly.