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CLIENT: INTEL
Artificial intelligence has become one of the most discussed and innovative technologies of our time, attracting the attention of many companies that are investing in projects based on this revolutionary technology. In this scenario, Intel introduced its new Intel Core Ultra processor with integrated AI, while Target Italia was commissioned to devise a project that would not only highlight the extraordinary capabilities of the new processor but would also be able to attract and engage the public in a meaningful way.
Objective
To promote the new Intel Core Ultra processor and demonstrate the capabilities of artificial intelligence in an educational and interactive context.
Our solution
Target Italia designed and developed an experiential activity at the National Museum of Science and Technology Leonardo da Vinci in Milan, a location chosen specifically for its ability to combine science, innovation, and technology.
The project included setting up an area dedicated to artificial intelligence near the museum entrance, ensuring strong visibility and a significant impact on visitors.
The experiential area was arranged in a modern and interactive way, featuring stations equipped with the latest notebooks powered by the Intel Core Ultra processor, along with a team of specialists ready to let visitors experience the newest technological innovations firsthand and understand the potential of AI in various contexts.
The result? The event achieved remarkable success, combining advanced technology with direct interaction, capturing visitors’ attention and making their museum experience more engaging and memorable.
The collaboration between Intel and Target Italia demonstrated how the union of science and innovation can create meaningful and captivating experiences for the public.
The project at the National Museum of Science and Technology Leonardo da Vinci not only effectively promoted the new Intel Core Ultra processor, but also helped raise public awareness about the potential of artificial intelligence.
