IN-STORE ACTIVATION
Redesigning the gaming accessories shelf
CLIENT: LOGITECH
The market for gaming and related accessories shows continuous growth prospects. For this reason, it is essential to redesign the customer experience at the retail store to approach new generations and guide them in choosing the right accessory.
Objective
Target supported Logitech in defining a new customer experience in a complex world like that of accessories. The aim was to capture the attention of the most demanding gamers who want to improve the performance of their setup.
Our solution
Challenge accepted!
Thanks to the team of dedicated project managers for the Experiential Areas, we defined the design, development, and production of materials and technologies to influence consumer attention.
A team of visual merchandisers handled the setup and managed the maintenance of the areas, guaranteeing the display of the assortment in line with company priorities.
Constant monitoring of product visibility and availability was guaranteed by the team of visual merchandisers who, through a customized tool, provided all useful information to the client in real time.
Our results
DISPLAY SHARE VS PY
0%
Product availability vs PY
0%
Sell-out vs PY
